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Today, we'll cover how you can leverage videos created in bulk to send personalized emails to each prospect, increasing their engagement with customized thumbnails and video content.

The Impact of Personalized Visuals

Using a tool called Instantly, which we find both cost-effective and efficient, we've managed to send out emails where each recipient sees a personalized GIF of a video, directly addressing them.

For example, a typical email might say, "Hey Andrew, saw you were in the recruiting space..." followed by a personalized GIF.

This approach not only captures attention but also significantly boosts the chances of the recipient engaging with the content.

Generating and Organizing Bulk Videos

Previously, we've covered how to generate videos in bulk using Dopplio.

Assuming you have your bulk videos ready, you'll need to download the CSV file containing video URLs.

To effectively use these in Instantly, enhance the CSV by adding two crucial columns: 'First Name' and 'Email.'

These modifications allow you to send personalized communications at scale.

Setting Up a Campaign in Instantly

After adjusting your CSV, it's time to set up your email campaign in Instantly:

1. Create a new campaign: Name it appropriately, for instance, "Dopplio Campaign."

2. Upload your modified CSV: Ensure it includes the new columns for 'First Name,' 'Email,' and 'Video ID.'

3. Design your email sequence: Utilize the personalized video IDs to generate dynamic content. For the email subject, you might use a previously successful line such as, "Hi [First Name], made you this video."

Embedding Personalized Content

To make each email unique, insert a code snippet that allows a GIF of the personalized video to appear in the email. You can find this snippet on the Dopplio blog under the guide "Sending Dopplio Videos at Scale Using Instantly." Ensure that the placeholders in the snippet match the fields in your CSV.

Preview and Adjustments

Before launching your campaign, preview the emails to confirm that each contains the correct personalized GIF and information. This step ensures that the integration is functioning as expected and that each recipient's email is correctly personalized.

This method has proven to be effective in enhancing engagement and closing deals through personalized touch points.

If you implement this strategy and have any questions or need further assistance, don’t hesitate to reach out at ashwin@dopplio.com or connect via our website’s messenger service!